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Setting Up Your Affiliate Program
Author:
Shelley Lowery
If you're
marketing your own product on the Internet, you can dramatically increase
your sales with an affiliate program. An Affiliate program will enable
you to recruit an unlimited number of individuals to sell your products.
The key to obtaining affiliates is to offer a nice commission for each
sale. The higher the commissions, the more affiliates you'll recruit.
There
are thousands of affiliate programs on the Internet. In order to
be successful you must sell your affiliate program just like your
product. In other words, your affiliate letter should be written
like a sales letter. You must persuade your visitors to join your
affiliate program by packing your affiliate sales letter with benefits.
Tell them exactly what your affiliate program will do for them,
how much commission they will receive and make the sign-up process
simple.
One
Tier Verses Two Tier
One
tier affiliate programs pay commissions on one level. For each sale
an affiliate makes, they will receive a commission. For example,
if you offer your affiliates 30% commission and your product sells
for $39.99, for every sale your affiliate makes, they will receive
a $12 commission.
Two
tier affiliate programs pay commissions on two levels. Affiliates
will receive a commission for each sale they make and for each sale
their recruits make. Two tier affiliate programs usually divide
the commissions over the two levels. For example, if you want to
give your affiliates a total of 30% commission for each sale, you
would offer 20% commission on their first level sales and an extra
10% commission for second level sales. If your affiliate makes a
$39.99 sale, they would receive a $8 commission. If one of their
recruits makes a sale, they would receive an additional $4 commission.
Increasing
Affiliate Sales
Nobody
knows more about your product than you do. Provide your affiliates
with banners, sample ads, articles or anything that will assist
them in making sales.
To
further increase sales, create an ebook that is directed towards
your target audience and allow it to be freely distributed. This
ebook should be packed with valuable information and, at the same
time, used as a sales tool for your product. Customize a copy of
your ebook for each of your affiliates and allow them to freely
distribute it. You can customize the ebooks yourself or purchase
an ebook compiler that enables your affiliates to customize your
ebook themselves. Not all compilers will allow customizations. I
highly recommend Ebook Edit Pro. You can find it here:
http://www.web-source.net/cgi-bin/web/jump.cgi?ID=2894
To
keep your affiliates motivated, set up an opt-in list to enable
them to subscribe and receive new promotional methods, sales letters
and articles to assist them in making more sales. This will not
only increase their sales, but it will also enable you to keep in
contact with your affiliates and introduce new products.
Setting
Up Your Affiliate Program
When
you're ready to set up your affiliate program, there are basically
two options. The first option is to purchase an affiliate software
program. Affiliate software will track your affiliate sales and
enable your affiliates to view their stats. This option requires
that you run your affiliate program and you are responsible for
accepting payment and sending out commission checks.
The
second option is to use a third party affiliate tracking company
to run your affiliate program for you. These companies will track
your affiliate sales, enable your affiliates to check their stats
and send out commission checks for you.
Affiliate
Tracking Software
AssocTRAC-
A great affiliate tracking software that features real time tracking
of stats. It tracks both visitors and sales for each associate to
determine not only the quality of visitors, but also if your sales
copy is turning visitors into buyers. It includes an easy sign up
process that instantly creates accounts for associates so they can
be up and running within five minutes. An autoresponse email message
is instantly sent out with linking instructions and other detailed
information. This powerful software tracks through the use of cookies
and CGI scripts.
Pro-TRACK
- A great affiliate tracking software that will enable you to keep
track of sales and which affiliate the sale originated. Although
the standard version won't compute any sales data (owners manually
keep track of sales), it is an excellent way to track and compensate
your affiliate sales. The Pro version will not only track where
your sales originate, but also provide you with the statistics you'll
need to track how well your affiliate program is doing.
Affiliate
Tracking Companies
ClickBank
- This Company will not only enable you to accept credit cards,
but they will also run your affiliate program. Over 60,000 affiliates
can choose to sell your products for you. ClickBank enables any
web seller to automatically pay sales commissions to affiliates.
They will bill your customers, pay you, and pay your affiliates
a commission. They charge a one-time $49.95 activation fee, and
a $1 + 7.5% fee per sale. There are no monthly fees.
Click
Trade - Lets you create your own affiliate program to allow others
to send paying customers to you. Your business can reach new customers
by being featured on thousands of affiliate sites. They have over
120,000 affiliates already interested in participating with your
affiliate program.
Take
your time and select the best affiliate option for your business.
If you're just starting out, you may want to use one of the third
party affiliate companies, as this is the easiest route. You won't
have to worry about anything, as everything is taken care of for
you. This will enable you to concentrate on making more sales and
developing new products.
About
the teacher:
Shelley Lowery is the author of Ebook Starter. A complete ebook
design kit including over fifty predesigned ebook templates and
ebook covers. http://www.web-source.net/ebookstarter.htm.
Shelley invites you to partner with her in her Ebook Starter Affiliate
program.
Visit: http://www.web-source.net.
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