|
Write for
Publicity
Author:
Shelley Lowery
IIf you're
looking for a powerful way to get free publicity and build your credibility
at the same time, then writing articles may be your answer.
If
you've been on the Internet for a while, you've probably subscribed
to a few ezines. Many ezine publishers will include an article written
by a guest author. At the end of the article are a few lines of
text about the author referred to as bylines or resource box. These
lines of text are basically just an advertisement for the writer.
They usually contain a couple of lines about the author and a web
address.
The
writer gives the publisher permission to publish their article,
free of charge, in exchange for the publisher including the author's
bylines.
By
writing articles and allowing them to be freely published, your
articles will have the potential to be viewed by millions of Internet
users. They may be published by several ezines with subscriber bases
of a few hundred to several thousand. In addition, they may be displayed
in ezine archives or on high traffic websites.
Most
ezine publishers prefer short articles between 500 and 750 words.
Short "tip" articles of just a couple of paragraphs are
also very popular. Articles should be formatted to 65 characters
per line or less, including spaces, and written in short paragraph
sections.
When
you begin writing your article, avoid using your standard word processing
programs, as they do not allow for proper formatting. Instead, use
a text editor such as NotePad. It should already be installed on
your desktop.
When
you begin typing your article, use a hard carriage return (hit enter)
when your text reaches 65 characters,including spaces, and leave
a space between your paragraphs. This will enable publishers to
easily copy and paste your article into their publication. By taking
the time to properly format your article, you will increase your
chance of being published significantly.
Most
publishers receive many article submissions each week and only select
a few to be published. Here are some basic guidelines to assist
you in getting published:
(1)
Make sure you follow the publishers' submission guidelines. Articles
submitted to publishers that don't follow the submission guidelines
will most likely be deleted.
(2)
Make sure your article is properly formatted. Publishers won't take
the time to format your article. They'll simply delete it and move
on to the next article submission.
(3)
Keep your bylines down to 6 lines or less. Publishers will not publish
articles that contain excessively long bylines.
(4)
Select a descriptive title to intrigue your readers. Use a powerful
headline that demands attention and try to keep it all on one line.
(5)
Use proper grammar and spelling. Publishers will not take the time
to edit your article. Make sure you read your article several times
and use spellcheck.
(6)
Avoid articles that are nothing more than a sales letter. Publishers
want quality content and will simply delete an article that is written
like a sales letter.
(7)
Avoid referring readers to an affiliate URL. Articles containing
affiliate links may make your article appear to be biased and untrustworthy.
(8)
Write your articles with a sincere desire to teach and inform. Talk
to your readers and share your expertise. Once you've written your
article, you'll need to develop a list of publishers that may be
interested in publishing it. The best way to accomplish this is
to display your articles on your website. Place a subscription box
on each of your article pages to enable your visitors to subscribe.
This list should be used to send your new articles to your list
of publishers.
In
addition, you can visit some ezine sites to locate publishers who
may be interested in your articles. A good place to start is eZINESearch.
Search
through the database for publications that may be interested in
the type of article you've written.
Another
great way to promote your articles is to submit them to article
announcement groups. These groups enable writers to submit their
articles to an entire group of publishers, completely free.
Article
Announcement Lists:
Article
Announce
AABusiness
AAInternet
PublishInYours
Articles
Archive
Free
Content
Make
sure you review the submission guidelines prior to posting your
article to an announcement group.
Here
are some additional promotional resources to help you get published:
www.web-source.net/articlesub.htm
www.web-source.net/syndicator_submit.htm
www.authorconnection.com
www.ideamarketers.com
www.ezinearticles.com
www.marketing-seek.com
www.netterweb.com/articles
Writing
and distributing free articles on the Internet will be one of the
best promotional decisions you'll ever make. Not only will it provide
you with free publicity, but if your articles are good, you'll become
a trusted professional in your area of expertise.
About
the author:
Shelley Lowery is the author of Ebook Starter - A complete book
design kit. Subscribe to Etips, for a wealth of quality information
to assist you in Web Design, Internet Marketing & Ecommerce.
All new subscribers receive a free copy of the highly acclaimed
ebook, "Killer Internet Marketing Strategies."
<<Back>>
|